How Social Media Improves Your Business

The internet is a powerful networking venue, but like all promotional business ideas using it incorrectly can do more harm than good. Social media such as Facebook or Twitter can, when used right, open up unlimited new opportunities for your organization.

All Businesses Have a Global Audience

It wasn’t that long ago that only the largest corporations did business internationally. With the widespread distribution of the internet, any company now has access to customers, partners and vendors all over the world.

To reach this audience of billions, your company will have to do more than simply set up a website. The most successful internet business ideas involve active networking. Don’t wait for customers to come to you. Find ways to make your presence known through business blogs, active participation in industry forums, and working your social media network. Online marketing has become so important that many organizations have full time positions dedicated to nothing but creating and maintaining a strong presence in web communities.

Keep It Professional

The danger of social media is most of them are designed for personal interactions between friends and relatives. It’s easy to relax and start to let your professionalism slip. Remind yourself that you are a representative of your company and although you want to be friendly, you don’t want to be too familiar.

As business ideas go, the concepts are no different than face-to-face networking. Company representatives may join local industry professional groups to make contacts. There is a level of socialization, but typically there is a certain professional distance as well. Giving voice to anything from strong political views to embarrassing personal stories can create a negative impression of your company. You aren’t there as a person; you are there as the face of your business.

Look At Other People’s Pages

Like many business ideas, online networking should be viewed from every angle. You create an online presence to engage partners and customers. Even your competitors are likely to be checking out your company’s online activities, looking for information about future offerings or weaknesses in your business model. However don’t simply use social media push out information. Check out your contacts’ online presence as well.

Online investigations can reveal interesting facts about the people you do business with. If they haven’t been as careful as you have been to maintain a professional demeanor, you may discover valuable information about their character, which may reflect the way they do business. It can save you from forming a partnership with a problematic organization or doing business with a bad vendor.

It is becoming impossible for any organization to be successful without incorporating internet marketing business ideas. Using social media for business promotion while still retaining a professional attitude is a powerful strategy for building new business relationships.

What is Import-Export Business?

Import-export are important areas of business. When a person or a company buys goods like groceries, farm produce, textiles, machine parts or even crude oil from its own country and dispatches them to other countries for sale at a higher price, it is called export. When goods and raw material are brought from other countries to sell in one’s own country keeping a profit margin, it is called import.

Both kinds of trade depend on the internal productions of a country whose surplus is sold in the foreign market. A share of the profit coming from the sale of a country’s products also goes to the national treasury of the country. So both import export are important for a nation’s economy.

International relations too have a great impact on import export. If a country is not on good terms with another which is a prospective buyer of the former’s products, there evidently can be no business. After the 9/11 carnage the US had put embargo on trade with some Islamic nations that had been allegedly involved in planning the terror.

Import export data in this system of international trade show there is also competition among all importers. So the quality of the products is never compromised. If the quality of the item for export is poor it turns suicidal for the exporting country’s economy as it may permanently lose its market by damaging its reputation in the international trade circuit. Import export shows India’s jute usually has a tough competition with Bangladeshi jute, which is usually superior in quality to the former. Previously, there had been cases of the sale of inferior quality Indian jute in the international market. Consequently, India’s sale of jute suffered a drought for several years.

When starting an import export business it is most important to first collect statistics and buyers suppliers data to help you decide the product and the country you will be dealing with. The first step is an in depth research in all areas of business and customs shipment data will be of great help. Identifying the market and the product are the two most basic decisions to be made at the beginning. Research and planning with the available customs data confirms a successful business venture internationally or domestically.

What Can an Intern Do For Me?

Many small business owners may not be convinced that hiring interns would be able to help their business. These small business owners are missing out on an important resource because interns can literally do almost anything for a business. To get your mind focused on hiring interns, we made a short list of some of the different things interns can do for your small business:

• Build a blog for your business: Interns can quickly set up a blog to help establish your brand and manage your customer relationships
• Get your business set up on social media sites like Twitter, Facebook, and YouTube: If you are still resisting the ongoing trend for companies to leverage social media, then you are missing out on one of the most popular mediums to communicate with your customers.
• Install analytics on your website: Interns can install analytics and review and analyze the data. We all know we should be testing our websites but it’s something that always gets put to the back of the list. Hiring an intern to analyze your sites can make a huge difference.
• Automating, Documenting, or Streamlining an existing process in your business
• Drive traffic to your website
• Build a new lead generation website
• Launch a new marketing campaign: Marketing interns love being able to create their own campaigns. Let the intern spend the time on creating the campaign and all you need to do is review it.
• Research your competitors and look for new ways to gain market share
• Recruit strategic partners
• Read and implement some of the home study courses you never got around to completing

This is a short, non exhaustive list of just some of the things that an intern can do for your small business. The possibilities for growing and expanding your business are endless when it comes to hiring interns!

Business Lawyers – What They Can Do For You

Business lawyers and attorneys can advise you on how to properly structure your business, (be it through a sole proprietorship, partnership, joint venture, corporation), on how to deal with disputes that may have arisen during the course of your business operations, or on how to dissolve the business. With respect to the latter, it is worth mentioning that I have and am dealing with a number of business dissolutions here in Toronto (it may be the poor economic times?). There are a number of issues which come up which you may not realize (i.e. unless you’re a lawyer and you are trained on and deal with these things regularly). Typically, these issues include:

* Division of business assets.

* Responsibility for business liabilities – particularly the lease, supplier agreements, employment agreements, and tax obligations.

* Preparing the necessary paperwork (e.g. bookkeeping, taxes, government forms) to dissolve the business.

* Ensuring compliance with the business’ internal documents (e.g. partnership agreement, corporate by-laws and resolutions, shareholder agreements, and articles of incorporation, etc.).

* Informing customers (both past and present), employees, and other stakeholders of what is happening with the business.

At the end of the day, you will likely need a number of documents and agreements prepared by a business lawyer in order to help oversee the business dissolution. For example, you should have a lawyer explain the various options and then draft some type of dissolution agreement for all the parties to sign off on. Next, you may need your lawyer to draft and/or negotiate terminate and release of liability agreements for landlords and suppliers, etc. Finally, your lawyer may be called upon to prepare the government forms to submit in order to dissolve the corporation. Finally, if business partners take issue with and dispute the steps along the way towards dissolution, then lawyers may be also called upon to try to negotiate a settlement or resolve the issues through litigation.

In any event, you should definitely consult a business lawyer before trying to do any of these things yourself. Doing so will save you time, money and aggravation in the long run and make sure that your rights are protected and your interests are advanced.

Business lawyers and attorneys can also help you understand your legal rights and obligations with respect to your business. They can tell you if a particular course of action could be challenged by (1) breaching a private contract, (2) giving rise to a possible tort liability, and/or (3) violating a statute or regulation established by the government.

Let’s take the common example of establishing a restaurant business.

To begin, there may be partners who want to invest money in the business. This calls for a partnership or corporation type of structure. There will need to be agreements that reflect the wishes of the partners; issues such as ownership, control and management, liabilities and indemnification, and dissolution all need to be addressed and included in such agreements (plus many other things).

Next, there may be issues with vendors – i.e. the suppliers of labour, assets, inventory, and services. Take the case of the skilled labourer who has been hired to do a certain job in the kitchen (e.g. to install a dishwasher or stove). There should be a contract in place between the parties so that everyone is clear on what they bargained for. Also, these types of agreements are always resort to in cases of dispute. What happens, however, if the skilled labourer does a poor job and you know that the work is sub-par? Should you simply go ahead with what you’ve been provided or should you hire another skilled labourer to do a better job? Failing to do the latter could result in negligence claims should anyone get hurt as a result of the skilled labourer and your negligence in failing to take appropriate action.

Finally, before you begin to operate, you need to obtain the necessary business licenses – such as a liquor license from the government agency responsible (e.g. Liquor Control Board) and a safety permit indicating that your establishment has passed minimum health and safety standards and can offer food to the public. What happens, however, if the relevant government agency refuses to provide you with such license – effectively keeping your business shut down? Well, in these situations, it is wise to consult with a business lawyer or attorney to find out what your rights are, what tests/criteria you need to establish in order to obtain the license, and then have your business lawyer make submissions and representations before the relevant board in an effort to convince them to grant you a license.

Undergraduate Program: International Business Program

International Business Program is designed for students interested in a career in an international environment. The program (Undergraduate Program: International Business Program) meets the need for business men and women who are able to work in an international business life and contains general as well as specialized courses, all given in English. You will meet students from different parts of the world during the program (Undergraduate Program: International Business Program) which gives you an excellent basis for understanding other cultures. If you take the chance to go abroad, on a university exchange and/or an international internship, you will have experience from studying and working in an international environment. This provides you with valuable experience when applying for future work.

Career opportunities After studying on the International Business Program you will have the competence and qualifications to work with international business related tasks in companies, organizations or in the public sector. The internship program offers you a unique opportunity to work abroad where you will have the chance to practice and develop your skills in marketing, management or finance. The program (Undergraduate Program: International Business Program) gives you eligibility for advanced and post-graduate studies in business administration.

Program Outline

All courses are studied one at a time with an examination at the end of each module. Normally each course module is 5 weeks.
Courses in the first five semesters and part of the sixth semester are obligatory.

• Business International Administration A (International Business Environment, marketing, organization and management of the firm, management accounting)
• Statistics (Introduction into statistical quality control and statistical decision theory) and Economic History (about the evolution of economic phenomena in historical perspective)
• Economics (how to manage limited resources)
• Business International administration B (Financial accounting B, entrepreneurial and enterprise and enterprise resource planning systems, Research methodology in Business Administration, foundations of Finance.
• Business Administration C and electives (In this semester, you will study 15 credits at C level where you choose between marketing and finance, and 15 credits (elective courses) in any subject as long as you fulfill the requirements and there are seats available on that course. You are guaranteed a seat on all courses in the following institutions: Business Administration, Economics, statistics, Law and economic history. You may also apply for other courses with in languages, behavioral sciences and informatics. You may also go for exchange studies abroad in this semester.
• Jurisprudential survey course (Introduction to Swedish Law and Basic EU Law) and 15 credits elective courses (students have an opportunity to go for internship abroad ( optional) but which we highly recommend or choose to study 15 credits electives( same conditions as in semester 5)

In the seventh semester, you will choose a specialization between the unique courses for each emphasis in Business administration. (Marketing, Management,Business Development and Internationalization).

Semester 8: Degree project. The degree project should have the same emphasis as your area of specialization (to be written with another student).
Assistance in oral and written presentation in English will be given parallel with courses in semester 1 and 4.

Career Opportunities

Students that complete this program use their qualification to work in companies, organizations and authorities with an international emphasis. The program (Undergraduate Program: Business International Program) also prepares the student for an international work environment.